Creativity is not a gift, it is a process

At World Creativity Day 2026, the largest creativity festival in the world, I gave the talk "Creativity is not a gift, it is a process: what technology taught me about creating things from scratch", as part of a program promoted by the BH Mais Criativa movement.

I also took part in the event as an ambassador and volunteer, sharing how technology and innovation become more powerful when creativity is treated as a process that can be learned, practiced and improved.

Main topics covered:

• Creativity as a process, not a gift
• What technology teaches about creating from scratch
• Innovation and technology serving new ideas